Dixie State Softball Facebook Page

This semester, I will take over the Facebook page for Dixie State Softball. I’m really looking forward to do this! By posting frequently, I hope to keep our followers of all ages informed of what the team is doing, when and where we will be playing, and the results of our games, but ultimately I want people to get a glimpse of what it is like to be collegiate student-athlete. I think it will be great way to promote Dixie State as well as be a reference tool for young athletes interested in playing softball in college. I want to provide a behind-the-scene look with videos, pictures, and testimonials to let people know what Dixie State softball is all about!

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https://www.facebook.com/DixieStateSoftball/?ref=aymt_homepage_panel  

Mission Statement: 

This DSU Softball page is where family, friends, and fans get the latest updates about our program. We are devoted to keep our followers updated with the team's scores and accomplishments as well as an inside look at the fun and excitement happening on and off the field. This a great way to stay connect with the Red Storm!

Three market personas include:

Riley Gonzalez, 16. Riley is interested in playing college softball and is trying to earn her education through an athletic scholarship. Her coaches have encourages their players to look into colleges that share their athletic and educational interests such as major, location, or graduation rate. Riley can come across the DSU softball page and get educated on the program and venture over to the Dixie homepage where she can look more into the school.

Byron Yung, 56. Simply put, this is my dad. My dad has and still is very invested into my softball career. Although he can just go to the athletics website for final scores and stats, with the Facebook page, he can "keep a close eye on" what the team is doing in preparation for games such as traveling days, practices, or even community service projects we participant in. The athletics page only scratches the surface of our season where as our Facebook page give him a look at what we do on and off the field. 

Jim Bo, 70. Jim is retired and resides in St. George with his wife, who are enormous supporters of Dixie athletic teams. Jim isn't as technology savvy, but is quite active on Facebook. By liking the softball page, Jim will get the latest updates on when our games are so that he and his wife can attend, and the results of the games for when we are away. The Facebook page is handy for Jim because he doesn't have to keep switching from website to website, it's just click away on the same app. Also, Jim can become a booster to help support our team's endeavors.

In addition to Facebook, I hope (it's not definite yet) that I can also do the softball Instagram account. Sometimes, visuals are more appealing to followers than just words. In addition, I want to make player profiles, time lapses and have testimonials on the Facebook page which I can promote on Instagram because I believe Instagram only allows for 15 seconds of video per post. I want to get the Dixie State name out there, so friend and page requests are crucial. I am on a mission to get people to click the "like" button or double tap on a link just once, because I think that's all it takes to get Dixie State Softball onto your News Feed and then it's my job to keep you interested.