My Facebook ad that I created to promote the Dixie State Softball page would potential reach 3.4 million people. I know that my audience was going to be broad because I want to reach people not only in-state, but throughout the west coast due to potential athletes interested in being recruited as well as parents of current teammates. I had no desire to alter the image due to the new branding of the university. Changes in the future may occur just for a fresh look :)
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